Market Analysis & Research Methods for Entrepreneurs
Desk research is a structured method to review all of the literature, data, and insights available relating to the idea. It’s the first due
top of page
Customer-centric Innovation Consultancy and Research
Discover opportunities based on quantified unmet customer needs.
Understand your market and your customer.
Build the right product for the right segment.
Experiment, test, launch and iterate.
Services
Need an extra pair of hands?
I help early-innovation teams to understand customer needs and market requirements. Hands-on. I work most comfortably in the fuzzy front-end of innovation, connecting the dots and making sense of relevant data points to help you find the right customer offering. You will get actionable insights that will propel your innovation strategy that save you time and cost on iterations.
Services offered in Danish, English, and German.
Jobs-to-Be-Done,
Customer research & Ideation
I offer a bespoke or standardized end-to-end needs research process, that is typically concluded within 4-6 weeks' time. I use proven ideation techniques to create the basis for new concepts using feasibility, viability, and desirability frameworks.
YOU GET:
Insights about your customers' unmet needs based on
Customer interviews
Customer surveys
Customer personas
Customer offering principles
Concept Ideas
to fuel your product development.
Opportunity Space Discovery & Scenario Building
Using forsight methods, I explore external shifts in your environment to uncover new opportunities for your organisation or product.
YOU GET:
Opportunity scoping based on evidence from
Deep Human Insights
Societal Trends & Movements
Enabling & Emerging Technologies
Competitor Landscape
Industry Projections
to shape your innovation strategy.
Innovation Management Courses & Training
I offer trainig, e-learning and hands-on support to build or refresh your innovation processes. Chose one or more modules that suit your needs.
YOU GET:
JTBD Foundational Training
Opportunity Space Discovery
Foresight & Scenario Planning
Innovation Research Methods
Ideation Techniques
Customer/Market Understanding
to upskill your team.
About
Sabine Mueller, PhD
Innovation, Ideation, Research Specialist
My experience and professional tools enable me to quickly identify and evaluate opportunities and develop creative solutions. My strength lies in my ability to see the big picture and work across disciplines to identify customer needs.
As an innovation professional, I draw on 10+ years of experience and passion for developing innovative ideas based on market signals and insights. I work most comforable in the early stages of concept development - the fuzzy front-end.
I use proven methods of ideation, opportunity exploration, and validation to create new ideas, products, or features. As a certified foresight practitioner, I explore future scenarios and develop opportunity spaces, and help to better navigate the directions to take for an uncertain future.
Specialties:
Innovation Management - Innovation Research - Training/Courses - Foresight+Trends - Workshop Facilitation - Lean Startup - Jobs-to-be-done
I have experience with a large range of qualitative and quantitative innovation research methods. I am an advocate for the Jobs-To-Be-Done method to uncover true unmet consumer needs.
I work fast and with rigor and I always strive to find the right approach that fits the challenge at hand. I am curious and eager to explore new techniques that will help innovation teams to learn and succeed.
Background:
2016-2022: Worked for the LEGO Group and LEGO Ventures as Innovation & Insights lead.
2009-2016: Lecturer in Innovation Management at Aarhus University (Denmark) with a Ph.D. in Entrepreneurship.
I speak & write English, German, and Danish fluently.
CLIENTS
Latest Posts
bottom of page